Pragmatic, hands-on, goal-oriented
Since 2006, we have been helping companies achieve their sales goals.
We are Astrid Schilcher and Bruce Straight, two experienced sales professionals:
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passionate salespeople
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Styrian pragmatism and American
sales spirit -
complementary strengths in acquiring new customers, sales management, and conducting negotiations
Our clients are primarily SMEs in the fields of mechanical and plant engineering, parts manufacturing, tooling and testing technology, robotics, process engineering, and biotechnology.
What Sets Us Apart
Whether it's workshops, coaching or assessments, we work to boost your sales success.
As boutique trainers, one thing is central to us: providing training that’s tailored to your exact needs.
We develop training programs, coaching sessions, and assessments that are tailored to your market, your customers, and your team.
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Tailored: Content and methods are tailored to your specific challenges.
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Dual Expertise: Two trainers bring different perspectives to the table and provide in-depth, personalized feedback.
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Practical: We work using your real-life sales situations, customer interactions, and challenges.
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Fresh: We keep our sales skills sharp and our content relevant through outsourcing projects and our work as university (FH) lecturers.
Acquisition
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Scheduling appointments by phone with new and existing customers
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Successful trade shows – goals, planning, outreach
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Expanding contacts within the buying center
Sales Appointments
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Making a strong impression at the first meeting
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Storytelling
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Questioning techniques
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Convincing objection handling
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Targeted cross-selling and upselling
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Developing closing skills
Negotiations
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Mental and strategic preparation
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Techniques for critical negotiations
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Dealing with pressure, manipulation, and mentally challenging situations
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Communicating and implementing price increases
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Intensive preparation for upcoming negotiations
Strategic Sales
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Managing buying centers
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Driving decision-making processes
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Strategic solution selling and value-based selling
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Aligning sales strategy to the customer’s decision-making process
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Sales-oriented communication for technicians
Personal Development
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Persuasive presentations
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Effective communication and body language
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Time/Self management
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Complaint management
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Building and managing relationships
Leadership
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Developing and communicating vision, strategy, and goals
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Providing targeted coaching and professional employee development
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Conflict management
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Leading through change
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Leading with KPIs
Sales is a learnable skill
Analysis. Communication. Courage.
Three competencies that we believe define successful sales:
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Analysis – Understanding what really matters: customer needs and motivations, buying centers, and decision-making processes
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Communication – being NOTEworthy and memorable: targeted questioning, carefully crafted value propositions, storytelling
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Courage – Making a difference: addressing difficult issues, driving change, and actively influencing decisions
We connect these skills with each participant’s individual personality and ensure they can be practised in real-world situations.
Content and structure are tailored to your challenges, topics, and real-life scenarios. Our training focuses exclusively on areas where our expertise is second to none.
Below is a brief overview of what we can provide: